- Will this product satisfy a real need or solve a real problem for our customer?
- Will it help you be more organized?
- Will it help you be healthier?
- Will it help you feel more comfortable?
- Will it give you peace of mind that you are helping rather than hurting the environment?
- How can we make this product better for our customer?
- Can we design something new that is superior to what is currently available?
- How can we add value for you?
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