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Iiuvo was founded in 2015 by Tomi Ahmed and Leo Gibbon after a chance meeting in London. They were both fascinated by the ability of the scent of perfume to evoke strong memories. They created a brand of sleek, luxurious candles to go along with their unique perfumes. They have collaborated with the likes of Madonna to create distinctive fragrances that summon strong emotions and memories.
The candles come in a limited number of scents and only one size is available.
The name Iiuvo means "to delight or gratify."